DRINKS PAIR AI
DRINKS AI
DRINKS patented PAIR AI delivers the industry’s most powerful AI-fuelled data graph and pipeline. Drive intelligent alcohol eCommerce by delivering the right product to the right place for the right consumer. We make the endless aisle of alcohol accessible in ways not possible before.
POWER INTELLIGENT ECOMMERCE
DRINKS industry-first AI capability only possible due to DRINKS deep DTC heritage and research and development - and now scaling due to AI advances.
Billions of data points are captured and correlated in the DRINKS as a Service Data Cloud.
PAIR AI enriches and models, completing profiling and analytics.
DaaS delivers the right products for the right customer to the eCommerce site and then door.
Personalized recommendations can account for up to 31% of eCommerce revenue, with some businesses reporting a revenue increase of over 20% after implementing AI-driven personalization.
Personalized recommendations have been shown to increase average order value (AOV) by as much as 68%.
DRINKS patented AI technology takes data from millions of products and orders and distills them to predict and recommend what a brand or retailer’s consumers will buy.
Billions of data points are generated spanning customer profile, address, state, AOV in basket, price paid per SKU, which SKUs were bought together, and more. It's a powerful aggregation combined with visual mapping and profiling.
PAIR AI enriches and models, completing profiling and analytics using:
- Natural language: descriptions, tasting notes, reviews
- Patented AI: extracted label attributes: color palettes, objects, perception/style tags, e.g. bold, premium, elegant.
- Supplier attributes: capacity, compliance status
- Retailer vibe: brand voice, demographics
- Extremely powerful customer-facing recommendation engine
- AI Agent (virtual sommelier)
- Optimized two-sided marketplace: supplier↔retailer matching (catalogue curation / digital planogram)
- Trend insights discovery & producer guidance for new brand development
- Now advanced through the use of multimodal LLMs.
Recommend wines precisely based on how consumers subjectively feel about brands. Tap insights into consumer sentiment.
Leverage AI to forecast how a product will be received without producing a physical product.
AI-based trend reports to identify new market opportunities before they hit the news.
Leverage Technology to Give You an Advantage
Dedicated Account Management & Customer Success: Professional service and support, whether you’re troubleshooting issues or seeking business advice.
Compliance Expertise: Our compliance team and beverage alcohol specialists are available to answer any question you may have and educate you on the latest regulatory developments.
Implementation Services: Reach out to our in-house DRINKS AMPLIFY marketing agency to ensure your campaigns exceed expectations.
Digital Planograms: Curate the best inventory for your customers with guidance from sommeliers, winemakers, and wine professionals.
Case Studies
We partner with forward-thinking brands, transforming the way alcohol reaches customers online. Explore their journeys, challenges, and wins—and see what’s possible when strategy meets innovation.
