drinks amplify

Your Growth Team for Alcohol & DTC eCommerce

Transform your eCommerce performance with Shopify Plus Partners who understand wine commerce. We handle migrations, compliance, and growth strategies while you focus on making great wine.

The Shopify Experts

For Wineries

DRINKS Amplify delivers elite Shopify and eCommerce expertise to wineries and alcohol producers seeking growth. We give producers access to enterprise-grade solutions typically reserved for Fortune 500 companies. And we’ve delivered for hundreds of wineries and alcoholic beverage makers and distributors.

As a Shopify Plus Partner with long-standing relationships across Klaviyo, Recharge, Attentive, and more, we know how to translate industry trends and technology into results for your business. Whether you’re launching your first DTC program or scaling an established operation, our team helps you navigate compliance, digital marketing, and technical execution—all while keeping your brand experience front and center.

Trusted by the Best in the Industry

We help wineries take the tasting room experience online. Our approach increases customer retention and lifetime value through targeted lifecycle strategies, email marketing, and conversion-optimized web design. The result: measurable revenue growth from your direct-to-consumer channel.

Complete Coverage

We bring the technologies needed to move from eCommerce to revenue growth - from site transformation to marketing automation and deep subscription and wine club creation.

Deep Industry Expertise

Unparalleled wine commerce experience. We understand seasonal cycles, club dynamics, compliance requirements, and age verification from day one. And, our team has built and run some of the largest eCommerce sites in the world.

AI Powered Intelligence

Access what no other agency or partner can deliver. DRINKS PAIR AI delivers the industry's most powerful recommendation engine, connecting the right wines to the right customers using billions of data points.

Total Team Approach

Strategists, designers, developers, marketers, and project managers work together. Get complete transformations, not just technical migrations or basic marketing services.

Migration Excellence Guaranteed

Migrate from any platform with zero downtime. We improve your site while we move and modernize it.

Let's Chat

The DRINKS Amplify Formula

Strategy, Design, Performance

A More Strategic Approach to Growth

Start with our 360-degree discovery process and Audit – it costs nothing. Map your brand, customers, and competitors to develop a customized roadmap for sustainable revenue growth.

Collaborative Project Migration & Management

Professional project management and planning ensures your site and eCommerce stack arrives on time. We work across all the technologies required, ensuring complete alignment and integration. Transition effortlessly with our full-stack development team. Downtime-free migrations with improved site performance, security, and functionality throughout.

Conversion-Optimized Design

Build fast, scalable websites that capture your brand and maximize sales. Our designs focus on conversion rate optimization across every device.

Complete CRM & Email Marketing

Reach customers with granular segmentation and automation. Reduce unsubscribes while increasing conversion rates and customer loyalty through personalized messaging.

Drive Recurring Revenue

Launch with complete subscription and wine club offerings. As Recharge Premier Partners, we design programs that delight customers while improving retention. Balance member satisfaction with business profitability.

Compliance Made Simple

Navigate complex alcohol regulations with experts who understand state restrictions, age verification, and tax requirements. Stay compliant from day one.

Tap the Power of Data

Reach qualified customers across Google, Facebook, Instagram, and SMS. Maximize return on ad spend through precise targeting and creative optimization.

Compelling Content that Converts

Elevate your brand with professional product, lifestyle, and editorial copy, content and photography. Content delivered on demand to support ongoing marketing campaigns.

Backed by DRINKS, Built for Your Success

"The DRINKS Amplify team has been absolutely instrumental in elevating our email program and taking Nomadica's email customer journey to the next level— from refining our strategy and improving performance, to ensuring brand consistency across the customer lifecycle and promotional campaigns. Their support has been equally valuable in amplifying our recent retail wins at Target and Sprouts and launching our Bybe cashback campaign to our email audience. They’re sharp, data-driven, and incredibly easy to work with. Plus, their guidance on migrating to a more cost-effective SMS platform helped us streamline costs without sacrificing impact. We are beyond grateful for what our partnership has already provided, and we look forward to the continued relationship. Hands-down one of our best decisions so far in 2025."

Kristin Olszewski

Founder and CEO of Nomadica

"Implementing DRINKS has significantly improved our compliance infrastructure and operational efficiency at Republican Red Winery."

Brayden Tollefson

Owner COO/CTO, Republican Red Winery

"DRINKS has been a great partner powering our wine program at Misfits Market. They've helped us align our entry to the alcohol category with our mission by offering wines with sustainable practices, and have even helped us rescue "misfit" wines that may have otherwise gone to waste"

Ian Swainson

VP Strategy & Business Development, Misfits Market

"The DRINKS App helps us better control which products are available by state and presents an excellent opportunity to test which new or limited edition products should be available by focus market or region. The onboarding process was super quick, and the Amplify team was timely and responsive with edits to appearance and copy."

Josh Smith

Associate Digital Marketing Manager, Rabble Wines

"Working with the DRINKS team has been amazing! Their app has helped us manage our tax and compliance better, and their team has always been on standby to help with any issues and brainstorm/execute potential solutions that we have found along the way. Highly recommended!"

Andrew Harding

Co-Founder of Nocking Point

"It’s not easy to find an agency that excels in all the areas required to produce successful retention marketing, between strategy, creative and media. We’ve found that well-rounded partner in DRINKS Amplify.”

Brandon Marick

Director of Marketing, Ritual Zero Proof

"DRINKS has exceeded our expectations from the very first month. It’s incredible customization and seamless integration with Shopify not only solved our tax and compliance needs but also expanded our capabilities. The rapid deployment and ongoing support have reduced our internal workload, allowing us to focus on what truly matters - delivering an exceptional customer experience."

Joe Megibow

CEO of Bright Cellars

"DRINKS has been critical to overhauling our eCommerce frontend experience and backend functionality. Their professional services team helped us successfully migrate to Shopify Plus while enabling us with new best-in-class technologies to improve AOV and conversion rates. Specifically with the DRINKS App, we now have real-time tax and compliance natively integrated into our checkout, making customers' shopping experience smoother and simplifying the lives of our finance, operations, and compliance departments."

Josiah Gordon

Chief Strategy Officer, Winc

"DRINKS makes alcohol compliance easy. Very easy to use app. There is no one better out there with expertise in alcohol taxes and compliance. They let us focus on growing the business while they take manage state laws, taxes, and reporting behind the scenes. I have found them transparent about their roadmap and a willingness to incorporate our requests into it as well."

Ricky Grenis

Vice President, Swirl

Case Studies

We partner with forward-thinking brands, transforming the way alcohol reaches customers online. Explore their journeys, challenges, and wins—and see what’s possible when strategy meets innovation.

Go to Case Studies

Migrate with Confidence

Dedicated Account Management & Customer Success: Professional service and support, whether you’re troubleshooting issues or seeking business advice.

Compliance Expertise: Our compliance team and beverage alcohol specialists are available to answer any question you may have and educate you on the latest regulatory developments.

Implementation Services: Reach out to our in-house DRINKS AMPLIFY marketing agency to ensure your campaigns exceed expectations.

Digital Planograms: Curate the best inventory for your customers with guidance from sommeliers, winemakers, and wine professionals.

FAQs

What makes DRINKS Amplify different from other Shopify agencies?
How long does a Shopify migration take for wineries?
Can DRINKS Amplify help with wine club and subscription programs?
Do you handle alcohol compliance and age verification?
What platforms can you migrate from to Shopify?
How does DRINKS PAIR AI help my winery's eCommerce?

What kind of results can wineries expect from DRINKS Amplify?
Do you provide ongoing support after launch?
Can DRINKS Amplify help with email marketing and customer retention?
How do I connect to the broader DRINKS platform?

Let's Chat