DRINKS For
DRINKS For
DRINKS For
DRINKS For
DRINKS For
About us
The Platform for Regulated Digital Commerce
From leading wineries to the largest eCommerce sites, we’re accelerating eCommerce growth and pioneering a fourth tier of distribution.
WHAT WE BELIEVE
It Should Be Simple & Easy
We believe selling alcohol online should be as compliant and straightforward as selling anything else. That’s why we built DRINKS.
Since being founded in 2014 as a direct-to-consumer pioneer in the wine industry, we've been trying to break down the barriers of selling alcohol online. We've truly been eating, sleeping and breathing alcohol eCommerce for over 10 years.
Today, Anywhere is the platform that powers the emerging fourth tier of alcohol commerce, enabling platforms, retailers, marketplaces, and creators to sell alcohol compliantly and at scale.
The platform handles regulatory orchestration across 50 states, order routing to licensed fulfillment entities, payment coordination, and a decisioning layer powered by a proprietary transaction data graph.
We’re building the 4th Tier: a new model for alcohol sales that works within the law, empowers modern retailers, and aligns with how today’s consumers’ shop. This is about extending a legacy system into digital channels through the infrastructure to operate in digital commerce.
About giving merchants of all kinds—from global retailers to lifestyle creators—the tools to offer alcohol legally and easily, with zero compromise on compliance or customer experience.
This market should be open. Accessible. Modern. And we’re building the infrastructure to make that possible.
Meet the Team Powering DRINKS
Get to Know the Experts Shaping the Future of Online Alcohol Commerce
Bringing deep expertise, bold ideas, and a shared vision to everything we do.
Zac Brandenberg
Co-Founder & Chief Executive Officer
Zac drives the DRINKS vision in disrupting the traditional beverage alcohol ecosystem. A serial entrepreneur and digital advertising innovator, he was the founder and CEO of Hydra, a $100mil+ digital ad platform (acquired by Adknowledge in 2010) that delivered 25 million digital leads and sales a year.
Kelly Martin
EVP & Chief Compliance Officer
Kelly is a beverage alcohol industry veteran, with more than 25 years of experience spanning all three tiers of the industry. Prior to DRINKS, she served as VP, Compliance for Direct Wines (WSJ Wine & Laithwaites Wine), where she led national DTC expansion. She is a regular speaker at national and state liquor conferences.
Barry Collier
Co-Founder, Chief Product Officer & Chief Technology Officer
With over 25 years in high-growth tech, Barry leads product strategy and innovation at DRINKS, including its patented PAIR technology. Previously, he was founding CTO at Hydra, CTO at Meteor Games, and the lead engineer at NeoPets that scaled the site to more than 30 million players within 2 years.
Matt Wolf
Chief Financial Officer
Matt has 20+ years of finance experience spanning M&A, fundraising, FP&A and economic analysis, including at Morgan Stanley and AB InBev, and Roadster. In the last decade, his focus has been on ecommerce and SaaS financial and operational leadership.