Key Insights From Our Latest Webinar
Brands implementing AI-powered personalization see up to 30% higher open rates and 13% better click-through rates. That translates to 41% increases in retention revenue and 6% jumps in average order value.
Those numbers come from real winery data shared during our recent exclusive webinar with Klaviyo. If you're still manually building every email campaign and guessing at send times, you're leaving serious money on the table.
Over 50% of email marketers now use AI tools. Another 41% apply AI to reporting and analytics. The gap between wineries using these tools and those relying on manual work grows wider each month.
The good news? You don't need a tech team to start. Modern AI tools integrate directly into platforms like Klaviyo, requiring no coding or complex setup.
Channel Affinity
Stop guessing whether customers prefer email or SMS. AI analyzes individual behavior patterns to automatically route messages through each person's preferred channel. Your vineyard event invites reach text-lovers via SMS. Limited release announcements reach email checkers in their inbox.
Send Time Optimization
AI learns when each subscriber is most likely to open and engage. Your harvest updates and fall allocation emails land at the perfect moment for every individual recipient.
Automated Flows
Build entire customer journeys based on behavior and data. First-time buyer to wine club member sequences write themselves. Abandoned cart campaigns trigger automatically when someone leaves bottles in their cart.
Performance Monitoring
AI keeps tabs on your metrics and spots problems before they become churn issues. Dipping open rates or rising unsubscribes trigger alerts so you can adjust messaging early.
Klaviyo's marketing agent functions like a 24/7 sommelier who knows your wines, website, and customers. Feed it your website URL and it instantly generates:
The agent learns over time, measuring performance and adjusting tone, offers, and timing to convert better with each campaign.
Best part? Everything stays on-brand without extra work from your team. You focus on making great wine. The AI handles storytelling and conversion.
Train Your Model
Begin with Klaviyo's marketing agent. Input your website and let it analyze your brand. Or use tools like Claude to create brand briefs from your site content and past campaign performance.
Launch Foundational Flows
Build your abandoned cart and welcome flows first. These generate immediate revenue from existing site visitors without additional ad spend.
Analyze Historical Data
Feed past campaign results into AI tools to identify patterns and trends you missed. Use insights to refine future sends.
Set Clear Goals
Know what matters most. Revenue? Wine club signups? Click rates? Clear objectives help AI steer campaigns toward results that matter for your business.
Wineries have some of the richest customer stories in commerce. Most aren't using that data fully. AI turns customer data into action: more club signups, higher order values, smarter retention for seasonal buyers, and less manual marketing work.
You can deliver the same personal experience online that guests get in your tasting room. With AI, scale doesn't mean sacrificing personalization.
This recap covers the highlights. The complete webinar includes:
Access the full webinar recording and get:
The recording shows exactly how to implement each strategy discussed. Watch the demos, copy the prompts, and start using AI in your marketing this week.
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